Thank you for considering Apostrophe Creative for your creative needs. We know that working with an organization such as ours for the first time often prompts a few questions. Sometimes more than a few concerns, too. How successful will we be in interpreting your needs? How can we do it most effectively? How can we do it most efficiently? How much will it cost?

Laying The Foundation

The first thing we do after being assigned a project is schedule information-gathering meetings between our creative team and your key staff. We are interested not only in scheduling, budget, and job specifications, but also in your preferences, target audience, and objectives. And, of course, we will want to know all the user features and benefits of the product. Although this process is somewhat time-consuming (we don’t like meetings any more than you do), it is also crucially important. It will help you sharpen your focus and objectives, and it will help us ensure that what we produce is not only creatively excellent, but strategically targeted.

Developing The Right Ideas

Despite popular misconceptions, good creative work doesn’t often come in a flash of inspiration; usually it comes from lots of trial and error. This is why we also need to take the time to consider several approaches (concepts), work them through, try them out. The more objective and specific you can be, the better we will be able to respond. Comments are our input for revising the rough concepts into a finished one. After the Revision we schedule a second presentation shortly thereafter. From the input at this second presentation meeting further minor refinements are made as necessary. We also finalize the production timetable, and the scheduling of additional services such as (copy) (photography) (illustration) (programming) (Printing) Ect.

Ensuring Your Satisfaction

We recommend the finished (layout) (draft) (screen shots) be routed to the appropriate decision makers for fact and detail checking only, reserving stylistic and subjective decisions to your project manager. To avoid costly confusion, it is also important that all communication with us come from the project manager. During the project we keep your project manager informed of our progress. Activities that will affect the schedule or budget are identified in writing. Our goal is to keep things moving ahead quickly, smoothly, and cost-effectively; to make sure that we’ll produce even better results than you hired us for.